HOTELES CATALONIA made an agreement with VUELING

They have created a new concept of accommodation. A new brand has born: Vueling by HC.

The first hotel of this agreement is going to be located in the centre on Barcelona.  It will be a 4 star hotel. It is situated in Gran Via 550, Gran Via de Barcelona and it has 64 rooms distributed in 4 different kinds: standard with and without terrace, superior with and without terrace, junior suite and a huge suite with a private terrace and outdoor swimming pool.

The investment of this hotel has been of 13 million Euros.

The hotel will be managed by Hoteles Catalonia. However, both companies will do the design, the decorations, the marketing strategy, the image of the brand… The design of the hotel is inspirited in Vueling planes. This different decoration can be found in the communes areas. For example, the reception remind you to a boarding desk.

They would like to export this new and original concept to other cities, which coincide with the main destinations of the airline. In order to expand this new brand, Hoteles Catalonia may integrate it in some hotels that they already have in their portfolio and also in new openings in other cities where they don’t have hotels for the moment. They have pointed out, for example, cities like Madrid, Sevilla or Valencia. Their agreement is for 10 years.

In this strategic alliance has actively collaborated the company Take a part, who is specialized in this kind of agreements.

 Vueling wants to expand their brand to some business projects, which have to contribute  with some innovating opportunities in concepts and services for its customers.

They started building and reforming it a year ago and actually they are still finishing the last details. Before this term ends, it will be open.

What do you think about this new project? Will it succees? Would you like to stay there?