Touristic Marketing

Catalonia is the only autonomous community which had adopted the Touristic tax.

The collection of the new tax as they said it's created to finance the promotion policies, preservation and development of the infrastructure and tourism.

With this rate, Catalonia has one of the most powerful budgets to invest in marketing for tourism in all Spain.

Before these new global trends, in which new destinations are aggressively promoted, the new tourism marketing plan provides that Catalan marketing gives an increasing importance of online marketing. Currently, the 5% of our budget goes to online promotion, but is expected to increase the 70% in three years.

The airline Vueling, soon will add seven new routes from Barcelona to different airports in Germany, which are Dresden, Dusseldorf, Dortmunt, Stuttgart, Frankfurt and Nuremberg.

At the ITB fair in Berlin, Catalonia has confirmed the positive development of German market by 2013, as a consequence of the growth of tourist arrivals. About 40 Catalan companies and organizations participate in the fair to showcase their innovations, focused mainly seasonally season.

How will you recommend investing the promotion budget to develop new markets and explore new niches?

Xavier Espasa, in Catalonia stand at the ITB Berlin.